The Expressways Publishing Project, of suburban Chicago, specializes only in serving the construction industry's information needs. Principal Tom Kuennen can put his experience in engineering and construction journalism -- and web site publishing -- to work for you in an integrated marketing program that reaches direct to your customers. 

Expressways Publishing works with its carefully chosen Internet publishing partners, who specialize in a wide variety of Internet services. These include web site design, development and promotion -- providing programming, marketing and creative services for use in today’s new medium -- and other consulting and interactive services. 

Together, Expressways Publishing and its partners can plan, create content, design, execute and promote your web site on a turn-key basis, with minimal "ramp-up" time. 

We can devise a World Wide Web site strategy for the construction equipment or materials manufacturer that will integrate your current customer outreach efforts, while opening doors to the global, direct promotion arena of the future. 

We can integrate your new web site with your existing print program. We can provide a complex multimedia design with all the “bells and whistles”, including audio, full-motion graphics, and even background music. 

But instead we may recommend a functional but modern design which respects the equipment limitations of most visitors, but can be adapted easily to new technologies as they develop. And the web site can be integrated with a company-wide intranet, or internal corporate-wide information system. 

We can outline a flexible web site hosting scheme that will work at our Internet Service Provider (ISP), your ISP, or anywhere else. We can provide a web site maintenance strategy that will keep your site running smoothly and with accountability. And working with your existing marketing communications staff -- or without -- we can develop a content strategy that will keep your customers coming back, month after month. 

Put the resources of Expressways Publishing and its Internet publishing partners to work for you! 

You can be online sooner than you think. 
 

See our work for:

Wirtgen America, Inc.
 

For more information, please contact:

The Expressways Publishing Project 
Tom Kuennen, Principal

expwys@expresswaysonline.com